Nice to see someone concerned! Lately I’ve been thinking of becoming a part-time writer, but seems this community did the job and freed me of these thoughts, finally there’s something to share, hope I won’t be banned for spamming all over here
Well, my main point is “Measure is the treasure”! Sometimes the client wants his website to be as informative as possible, trying to force all info about his business into a landing page with extras and extras of unnecessary features users won’t really use. At this point, I try to think as a user and cut off all the trash I wouldn’t click myself. The hardest is to make the client think as a user, sorry to say they’re not so smart at times. One of my clients who was trying to defend his pov like “I need it all here” recently said something that did actually hurt, “That’s why you don’t have my job!”. Excuse me, that’s why I do have my job, and you pay me to make something you can’t do yourself. At last, he gave up and let me finish the task according to my vision of his project and was eventually pleased with the result, admitting the fact that there’s enough where there’s not too much.
Lost my point! The next big thing in design are designers with a sense of beauty, knowing of limits.