Where do I object to the software name?


Apologies for using the questions forum for this, but is there somewhere that I can request a name change to the software? There is a mental health crisis in the U.S. (of which I am a part) and use of the antiquated terms for mental illness (lunatic, lunacy, crazy, etc) serve, IMO, to perpetuate stigma and ignorance. I am wondering if there could be consideration or an open dialogue about changing the name? Thank you! Jill


Jill, thank you for bringing up such an important subject as mental health crisis. We, as a company, support fighting the stigma and normalizing having mental health issues in the society with all our hearts. It’s also understandable, that what for one can work like reclaiming, for the other can stay plainly offensive.

We are always open for a dialogue, and are ready to discuss the subject with you. Feel free to share your thoughts in this thread whenever it is more convenient to you.
Thank you!


Thank you for your reply. And thank you to the organization for leading the fight against the stigma surrounding mental health conditions. As a former business owner myself, I know it is a comprehensive and arduous process selecting a name for a business or product. As you imply, part of the selection of the word 'Lunacy" was to forward the cause. I applaud you for having the courage to be on the front lines. I would love to hear more about your plans to raise the level of awareness of the stigma that people with mental health issues face so I can pass these ideas on to other businesses. Thanks again! Jill


Sure, we are only in the beginning of this way, but we try to include mental-health related subjects into our projects nevertheless, and we put a lot of work into it, as it’s very important to show our users a good representation of them.
We have a stock photo project and an icons website and we try to include the representation there, too.

But back to the subject! Our team works on giving the word Lunacy a right vibe through creating positive associations for it whenever it’s user experience or any other field. A recent conversation with our users shows that the connotation of this word now is a fully positive one, with no offensive/“weird” subtext. It sounds really promising.

We also support our twitter users on the mental health day/similar events and of course, we put an effort into keeping our work environment as healthy as possible, while also supporting our fellow workers’ in their struggle.

We will be super glad to hear your experience in this field and the suggestions you have!
Thank you.


Can you show me examples of the projects, stock photos and icons website? And, what do the users associate with the word? Thanks


Sorry, we don’t publish the in-company researches, hope you understand!
And sure, here are our other websites:

Please, don’t pay much attention to the names/tags used on some photos on the Moose site, we are in a process of training the AI for creating these things and it is not doing that well yet.

Also, please share the resources/projects/researches you support or are a part of! We know there is a lot for us to learn yet and it’s a great opportunity to start with!


I would just like to give my 2 cents here -

@StudioJill, I understand your concerns but in this case I would agree with @Julia_K. While I donot have access to any data / survey, I can share my personal experience.

Lunacy has been a great tool and really helps a lot with my day to day workflow. I use it pretty much every day. Ever since I started using the tool, I personally associate “Lunacy” with freedom, creativity and a whole lot of awesomeness while doing a huge service of being generous/free (while other competitors charge upwards of 100$+). Had I not been using the tool or if it had a different name, my first thought would be the textbook definition of the word, which as you described is not a good vibe.

I feel that the name is actually helping your cause and not hindering it.

Once again, I am not saying that it is a fact. Just my opinion and my experience as a user and how my thought process has changed. I do understand where you are coming from.



Thank you a lot for taking time and sharing your experience!
We are genuinely happy to hear such stories from our users, as it means that we are moving in the right direction at what we do <3